Have you ever wondered what are the benefits of a website? In this post, we break down 11 powerful benefits of a website for your business.
If you’ve been hiding under a rock for the past couple of years, you might have missed the benefits that a website can bring to a business. As the world moves more and more online, it is becoming a standard for most if not all business to have a solidified online presence and website.
Our team at Wobu Web has compiled a list of 11 of the most important benefits of a website for a business. So let’s get started!
The first of our 11 benefits of a website is that a website gives your business an online presence. An online presence is any existence of a business in this case via an online search. Also, having a website allows for search engine users to find out more about your business online without picking up the phone and contacting you.
People nowadays aren’t searching the Yellow Pages. As a result, people are looking for a convenient way to find more information about businesses from the convenience of their homes and this is all done online. A website gives your business the opportunity to increase your overall visibility and online presence throughout all search engines.
Secondly, a website is a lead collector that works 24/7 for you. A website’s functionality allows you to implement contact forms and call to actions that website visitors can utilize to leave information or speak with someone directly from your staff. Some people prefer not to speak with your team on the phone and would rather leave an email. Some would rather pick up the phone and call your business.
Every lead is going to be different. Optimizing your website using forms and call buttons allows for you to collect leads regardless of how your website visitors want to contact you. This can be done in the form of contact forms, live chats, direct calls to your office, and so many more ways. If your business has a website and it is optimized correctly for lead generation, you could collect an array of leads every which way.
A website gives your business the credibility and legitimacy that potential customers are looking for. Far too many people have been scammed by scam artists and are cautious of who they do business with.
If you have a website that functions well and looks appealing, the credibility of your business will rise. Your website is the first representative of your business that potential customers will see online so it must be good. If you don’t have a website or your website is currently outdated and isn’t working properly, this may play a factor in how they see how your business operates resulting in taking their business elsewhere.
Possibly one of the most important factors of a website is the visibility aspect. A website gives your business the opportunity to be more visible in search engines like Google, Bing, and Yahoo. Did you know that there are over 3 billion Google searches being made every day, and nearly 46% of them are for local businesses? Potential customers are out there searching for businesses just like yours every day.
Now, with that being said, a website is a great start to increase the visibility of your business online. However, to take full advantage of visibility in search engines, I would recommend researching SEO (Search Engine Optimization). SEO, in short, is the practice of increasing the visibility of a website in search engines. A website that attracts viewers and converts will justify the investment you made on a website and will continue to bring you new leads and potential customers for years to come.
Potential customers want to learn about a company before paying them hundreds or thousands of dollars. That’s just how it is.
A website gives your business the opportunity to inform these potential customers of exactly who your business is and how you operate. In fact, this can be done in a variety of ways. Some of the typical ways are through informative content on about, team, and our story pages. You can also include company information through informative blog posts to give your customers and potential customers news on what’s new with your business. In fact, did you know that 70% of consumers learn more about a company through their blog rather than their ads?
People want to learn about your business before they buy from you, so give them the information they are seeking. As a business, your goal is to make potential customers trust you even before you began to sell your services. Furthermore, this can all be done through your website even before they pick up the phone to call you.
Another aspect to consider regarding a website is that you can separate yourselves from your closest competitors.
Let’s say for instance you own a plumbing business and a potential customer has a plumbing issue and is willing to hire someone. If they take to Google and search for “Plumbers Near Me” they will find a variety of plumbers near them. They’ll do their research with the results provided and go through the variety of local plumbing websites. Now, who are they going to trust more? The company with the outdated website, random images, and zero contact information or the company with a modern website, with relative images, and an easy to contact section?
If you are looking to one-up your competitors, a good start is with a functional and appealing website.
Here’s some good news. A website works hand in hand with other online marketing efforts making that another popular benefit of a website. These other marketing efforts include:
The ultimate goal of most other online marketing efforts is to point a potential customer to visit your website and for them to leave contact information to be reached at a later time/date. Having a website allows you to work in sync with other online marketing efforts is you so choose to. A website will ultimately allow your business to expand your overall online marketing efforts as your business continues to grow.
Let’s be honest. A website is convenient for you and your potential customers.
In 2019, potential customers don’t always want to call into your office for information. They’d rather read the copy on your website on their own in their pajamas. A correctly optimized website will convenience you as well. You can collect leads and set appointments all the while you’re handling the day to day operations to keep your business running smoothly.
Another one of the popular benefits of a website provides is that you can showcase previous work done by your company.
Potential customers are going to research different businesses similar to yours and they are going to want to see some previous work done by your company. Having a portfolio of previous work can be the deciding factor for many potential customers and their decision to choose your business over your competitors.
Possibly the biggest benefit of a website is the ability to reach a larger market.
Let’s say your business works in a central location in a specific city in your state. Well, there’s plenty of potential customers in the surrounding cities that have needs that aren’t properly being met. On your website, you can create pages that are tailored to a specific location outside of the main city that you do business in.
For example, let’s say your business’ office is in Dallas, TX. Well, there are many cities that surround Dallas with potential customers such as:
To name a few. What you can do is create optimized location specific pages for your website. Here are a few examples for you to better understand exactly what I mean. Let’s say you’re a plumber in Dallas, TX looking to reach the cities I mentioned above. Your pages would be titled something like this:
These are all examples of the pages you could create on your website to target potential customers in these cities. However, before you name a page, a series of keyword research should take place so you know just how much these terms are being searched for. This can be done on a free tool like UberSuggest, a free keyword research tool. Just type in a keyword or series of keywords to see how much it is being searched for each month.
As you can see a website optimized for surrounding cities can help your business reach an audience you’ve yet to target before making it the most important of the benefits of a website.
Lastly, it’s affordable. Of course our last of our 11 benefits of a website is that its affordable right? Now, I know what you’re thinking. How is a website affordable when a website typically costs anywhere from $2000-$10,000 plus? Well, considering you are a legitimate business, I can assume that you’re in business for the long run. So, let’s say you spend the next 10 years in business and you pay $5,000 for a brand new website. That’s $500 a year! Depending on the industry you are in, X amount of sales that come from your website would justify your investment. When you look at it this way, a website is extremely inexpensive and worth the investment.
Now with that being said, of course, a website needs maintenance. But, there are thousands of companies that charge a monthly or flat rate to maintain your website at extremely reasonable prices. Once you break it down, a website seems more like a good investment than a bad one.
A website will be the best and maybe the most affordable investment you make all year for your business as it will serve you for years to come.
Now, you’ve seen 11 benefits of a website that can improve your business’ online presence. So what do you do now?
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