In this article, you will learn why SEO is so important for the online success of a business.
At this moment, you may be wondering if you should be practicing SEO for your business, but the answer is quite simple.
SEO is jam-packed with benefits that help businesses grow, generate more leads, and get more customers. SEO is important to the success of any business looking to succeed online.
With that being said, what are these benefits that I speak of? Let’s get into it.
Before we get ahead of ourselves, we need to understand what a search engine is. A search engine is a program that searches for items in a database that corresponds with keywords specified by the search engine user.
Search engines basically work like this.
The first step is for search engines is to understand what kind of information the user is looking for.
Algorithms do this by breaking it down into a number of keywords.
For example, when you search for “How to bake a cake”, search engines know from those words that you are looking for instructions and will, in turn, provide results for cooking websites with how-to instructions.
The second step is to look into the Google index and decide which pages can best answer the given query.
Search engines will find matching pages and in return provide the best possible results in the fastest way possible to keep users happy.
How Does This Affect You?
Optimizing for SEO will, in turn, provide higher rankings for your website. The higher the ranking, the more likely that your website receives a flow of traffic.
SEO is important because without traffic you will fail to generate leads, make sales, or gain subscribers.
There are a variety of ways to drive traffic to your website. This can happen is the form of social media, PPC (Pay Per Click), and many others.
However, none of these marketing efforts are as targeted as organic search traffic.
Let’s break it down.
When you advertise via social media, your ad appears on people’s timelines. You can target certain demographics, but your efforts won’t be 100% targeted. You’ll get a bunch of people who don’t resonate to your ad at all.
Whereas, SEO drives targeted traffic to your website. Think of it like this.
When a search engine user types something into the Google search bar, they have a very specific intent. They are looking for either an answer, location, product, or service.
Google’s algorithm understands this and in turn, Google will provide results that will answer/match the search query.
This makes a huge difference when it comes to conversions. It’s more likely to get a lead or sale from someone that is looking for your service or product opposed to someone blindly seeing your ad on Facebook or Instagram.
Another reason why SEO is important for business is that it provides organic traffic to your website.
But what does this mean?
Once you acquire high rankings for keywords with good volume, you can expect traffic to flow in 24/7. If you acquire a top ranking for a specific search term, you can expect traffic to roll in as long as you maintain that ranking.
However, if you were to run Facebook ads, the traffic would stop when you stop paying.
With SEO you can drive traffic to your website with the intention of collecting leads and making sales even when you’re sleeping.
Also, SEO is important for the success of a website because it improves the awareness of a brand.
The top results are seen by hundreds or thousands of users every time a search is made for a relevant search query.
If your business or brand ranks high for these keywords with a lot of volume you can expect a lot more people to see your business, therefore improving the awareness.
Trust is a big factor for any potential customer. Potential customers have to trust your business before they give you any money.
Users trust Google and the results provided. If your website ranks high on the search results you can expect users to trust your business too.
Have you ever noticed that the top search results tend to be the industry leaders in your local area? There are two reasons for this.
First, they generate the most amount of leads because they own the first result, and secondly because people trust that particular business the most. Businesses that are trusted by many are likely to receive more referrals and more reviews, therefore, generating more leads and more sales.
Websites with high rankings get more shares and more mentions on social media sites.
So, not only are you improving your visibility on the internet, but you are also improving your visibility on social media platforms.
When it comes to increasing the visibility of your business, it’s good to take an omnichannel approach. SEO is important because it helps you do just that.
One of the most important factors of SEO and why it’s so important is because websites with high rankings receive more backlinks.
A backlink is a reference (link) from another website. This is particularly important because this is a strong ranking factor in the eyes of Google.
If your website ranks in the top position, your opportunity to receives more backlinks will improve, therefore improving your website’s authority.
With SEO, you can increase the overall amount of traffic your website gets on a monthly basis, but as you can tell there are many other benefits that SEO can bring to your business.
SEO is a long-term marketing tool that can grow your business exponentially, but it does take time. There is a reason why the industry leaders in any given industry are where they are. It’s because of steady and continuous growth over time. Nothing great happens overnight and neither does SEO.
With that being said, our team at Wobu Web specializes in Search Engine Optimization Services for businesses looking to improve their online presence. If you think your business could benefits from the many benefit that SEO offers, give us a call to see how we can help.