Should You Use WordPress for Your Small Business?

Well, I’m glad you asked. There are many things to consider before deciding on what website creation tool you want to use for your business’ website. Are you looking for an appealing and seamless design, a highly functional website, or a highly scaleable platform?

Well, then I have some good news for you.  WordPress is all of that. 

There are a number of different alternatives for building websites, but there is one clear choice for small business owners: WordPress. By some estimates, more than one in four websites that you visit are likely powered by WordPress. It has become the de facto industry standard for small business owners, due to its frequent updates, powerful platform, and ease of use. Therefore, if you’re running a small business, WordPress offers a number of clear competitive advantages for building an appealing and functional website. 

WordPress Fact

Why Should You Use WordPress for Your Small Business?

First and most importantly, WordPress offers the ability to design beautiful websites. While WordPress was first used primarily as a blogging tool, it has now morphed into a fully featured website creation tool. There are many options to consider when choosing WordPress. Do you build it yourself or do you hire a WordPress company or designer? Hiring a WordPress company or web designer will save you time to run your business, however, it will likely cost more than doing it yourself. The choice is yours. Regardless of your choice, WordPress gives you the tools you need to build a stunning WordPress website for your business at an affordable price. 

Now, let’s get into the many features that WordPress offers for small businesses looking to boost their online presence. 

Page Builders

More importantly, WordPress offers many drag and drop page builders that allow you to fully customize your site without the use of templates. We use Elementor at Wobu as our choice of WordPress page builders due to its limitless functionality and ease of use. Elementor makes it easier than ever to design your site and keep it updated. Utilizing Elementor is a great way to avoid the “dated” look that some small business websites have because they have not been updated in years. If you don’t want your website to look like it was built in the 1990’s, you need to use a scalable, customizable platform like Elementor. It’s powerful platform gives you the ability to update your website for new website development trends (such as responsive web design). 

Want to Install Elementor on your site? Follow our directions below. 

Head over to your Plugin tab in your WordPress dashboard. Search for Elementor in the search box. Click the button “Install Now” on the Elementor Page Builder selection. 

Next, you need to press “Activate” to activate Elementor onto your WordPress site. 

Finally, head over to your pages tab on your WordPress Dashboard. Select a page you would like to edit. You will notice upon opening this page a blue button that says “Edit with Elementor”. Press the button and just like that you’re ready to design your pages with Elementor. It looks like this:

Now you’re ready to design a website for your business using Elementor. 

Easy to Use CMS

Secondly, WordPress is an easy-to-use content management system (CMS). A CMS is a software that facilitates creating, editing, organizing, and publishing content online. WordPress is the best CMS out there, with over 50,000 active websites on the web. It allows you to make updates, post blogs, edit pages, and many more things all from your WordPress Dashboard. More importantly it is very easy to use for someone as busy as a business owner. They’re are numerous tools online in the forms of videos and blogs that will teach you everything you need to know so you can manage your WordPress website for FREE! You can find some great information on WordPress through their WordPress blog. WordPress was designed with the user in mind. It’s easy to learn, and in no time you can be navigating the WordPress dashboard like a pro.

WordPress Plugins

WordPress offers a number of powerful features known as “plug-ins” that help to boost the functionality of your website. There are now over 50,000 WordPress plugins available, covering just about every functionality you could imagine. For example, one common request of small business owners is to somehow integrate their social media content with their website content. Makes sense, right? If you are publishing content on Facebook or Instagram, it would be great to have the same content appear on your website. WordPress makes this type of social media integration very easy to do, via its plug-ins. Other website creation tools simply do not offer this same type of flexibility and ease of installation.

WordPress Maintenance

Have you ever thought, how am I going to manage and update my WordPress site and still run my business? Well, WordPress’ easy to use dashboard makes it easier than ever to make simple content and image changes to your site. However, many business owners would like to delegate the maintenance work to WordPress professionals. There are numerous companies out there that will manage and up date your site at a monthly rate so you can manage your business and not your website. Maintenance is very important for any website and many business owners fail to realize this. Are you wondering what’s included in WordPress maintenance? Check out our Care Plans to find out what you should expect with any WordPress maintenance plans. 


If you are looking to attract new customers, build credibility, and generate more leads, WordPress is perfect for you. Your business needs a way to showcase all of your services on a beautiful website that is easily updated and highly customizable to your business. And that’s exactly what WordPress delivers for small business owners.

Are you interested in designing a WordPress website for your home service business? Let our team of professional WordPressers at Wobu design a site fit for your business and your goals. 

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