When it comes to marketing, too many local businesses don’t know where to turn for their marketing efforts. If you own a business and expect to be in business for years to come, SEO is for you. SEO is a long-term strategy used to create a predictable lead generator. Once you acquire a high ranking for a particular keyword, you can expect to receive a predictable amount of leads from that one search term.
There are many marketing channels that you can pursue. However, most of the leads you receive from them come to a stop once you stop paying e.g. Social Media Ads and PPC (Pay Per Click). Not to mention that they’re expensive.
SEO drives targeted traffic to your website with potential customers looking for your service or product. What other marketing efforts can give you targeted traffic? Think of a billboard. Yes, thousands and thousands of people are passing by it every day, but what does it matter if no one is looking for dental repair (for example)? With SEO, people are finding exactly what they want by searching for particular services in this case in the Google search bar.