B2B SEO: Here's What You Need to Know in 2019


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We all secretly know it, but sometimes we have to hear it again: SEO works, especially when you’re targeting other businesses and their owners. 

Think about it. When you need a question answered or when you need a suggestion on a business, you turn to Google. Right?

In fact, SEO is the most consistent form of marketing for companies looking to gain visibility online, increase the amount of quality leads, and increase their revenue year over year

B2B SEO Graphic

We understand that Search Engine Optimization (SEO) can produce outstanding results for a business.

Today, customers are embracing more online businesses which makes it vital for B2B businesses to create a robust online presence. 

That said, getting online traction for B2B business is not easy. 

Finding the right marketing strategy to generate quality leads will require you to invest a some of your time. Testing different strategies and constantly optimizing your website for search engines can take time. 

As businesses look for new ways to improve traction, they often forget the most reliable marketing approach: B2B SEO

Although SEO is one of the most powerful techniques for getting new clients, it’s also the most forgotten for B2B companies. 

This is a big mistake as B2B SEO can change how you market your products or services and help you gain an edge over your competition. 

Today, search engines have become the primary research method for consumers at any point of the buying process. This begins from the moment they identify a problem in choosing the company to purchase from.

As a result, being discoverable online is essential for B2B business. 

In this guide, we help you understand what B2B SEO is and why you need it. We’ll also cover some of the best B2B SEO businesses that can help you achieve your goals.

So What is B2B SEO?

Search Engine Optimization (SEO) is the action of optimizing your website to improve your website’s online presence, especially on search engine result pages (SERPs).

Therefore, B2B SEO is the art of reaching professionals/business owners through search engines by optimizing your key pages to rank highly in the SERPs. 

This can include a school director searching for stationery supplies, or a air conditioning company looking for a SEO agency to market their business amongst other things.

If your business is currently not incorporating SEO into its marketing strategy, you might be losing out on business opportunities each day. 

According to Google, over 71% of B2B decision makers start their buying process online. This is a significant amount of potential customers that your B2B business is losing out on it is does not leverage B2B SEO. 

B2B SEO Strategies that you can Start Today

Proper high-quality SEO for B2B organizations is critical as it ensures that search engines find your content whenever a prospect launches a search by placing you at the top of search engines.

The higher you rank on the SERPs, the more quality leads that will be directed to your website. When done right, SEO can generate a ton of new quality leads for your business. 

Here are a few B2B SEO strategies you should adopt:

Create an SEO-Optimized Site

The main features of a successful SEO strategy are the website and the content it contains. Therefore, before you create any content for your site, start by optimizing your website for search engines. 

For starters, you want to ensure your website has a clear hierarchy, from the home page, service pages, and blog posts.

All pages on the site should be optimized with relevant keywords in the H1s and H2 titles and meta descriptions. The site should also be optimized for mobile.

Research Relevant Keywords

The next important step is finding the right keywords to help your site rank. 

When looking for the right keywords, it is crucial that you get those whose search volume is relative to your current online presence. 

For instance, if you are a firm like Apple, you can easily go after practically any keyword, and it will work just fine. However, if you are a small organization, that is currently ranking for only a few keywords, I’d highly recommend going for those keywords with a volume of between 50 to 300. 

Also, always choose broad keywords that your competitors are ranking for (as long as it is not specific to their company name). If your competition is ranking for it, there is no reason why you cannot be on page one as well. 

You can employ the use of an SEO tool like SEMRush. This tool allows you to see what your competitors and your business currently rank for and also offer suggestions for related keywords.

SEMRush Homepage

SEMRush has affordable monthly plans, but if you are looking to test it out, create a free account. When you register you’ll have access to ten free requests per day. 

Add Keywords in your URLs

After doing thorough keyword research and coming up with a list of the strong ones, the next step is to implement them into your current website.

When adding keywords to your site, make sure to put a targeted keyword in the URL of each page. The URL is an important factor as it adds authority to the overall domain, and is also a ranking factor. 

Create Personalized Content

The most important part of a successful SEO strategy is curating quality content that answer’s the searcher’s question. 

According to a survey by the Demand Gen Report, on B2B customers, about 70% of them stated that personalized content was a big influencer in their purchasing decision. 

Google’s crawlers are very accurate when it comes to sifting through countless amounts of pages to display the most informative and useful pages at the top of their SERPs. 

An excellent technique to use when creating content is to keep the needs of your target audience at the forefront so that you provide them with valuable content. 

Ideally, focus on creating personalized content that touches on the prospects main pain points. 

Doing this will help you curate the right type of content while also aid in your keywords research process. Be careful not to overstuff your content with keywords as you might be penalized by Google for this. 

Include Multiple Service Pages

Another way to boost your website’s ranking is by splitting up your existing product or service page into multiple, individual pages. 

This will give you more space to include more keywords while making the pages more helpful and descriptive to improve the user’s overall experience. 

For instance, if you have an IT business, you probably specialize in different forms of IT services such as web hosting, graphic designing, web developing and so forth. 

In such a case, it would be ideal to create individual service pages per service, with an optimized keyword for each page rather than grouping the services on one page. 

This automatically increases your chances of ranking, while also providing more valuable information to your target audience. 

Link Building

Link building is the practice of acquiring high-quality links from other websites. 

It is a powerful SEO tactic and an important ranking factor in Google’s algorithm. Link building works just as good as word of mouth; it works as a vote of confidence from authoritative sites, which goes a long way in showing Google’s algorithm and users that your site’s content and information is valuable. 

There are a few ways you can obtain backlinks but the most important is that you must have great content to convince other sites to link back to you. 

One of the biggest problems in getting backlinks is discoverability. But, you can curb this by reaching out to these industry blogs or publications and showing them your blog, white-paper or e-book, and why their audience will love to read it. 

Optimize your site for mobile

Over the last few years, we have seen Google reward sites that have optimized their content for mobile with high rankings on SERPs.

It’s imperative that you make sure to optimize your website for mobile to enhance the mobile users experience. Other than that, you also need to make sure your site responds quickly on mobile as well as make it navigable, even on small devices.

Does my Business Really Need B2B SEO?

Even if your business is operating in a highly specialized niche, SEO is a crucial part of marketing that you cannot afford to ignore. Or at least according to these statistics;

• 61% of all B2B businesses start the buying process with an online search

• Approximately 77% of all B2B buyers say that they will only speak to a sales rep after doing their own research

• B2B businesses that create online content generate about 67% more leads every month compared to those who don’t

Here are four reasons why your B2B business needs SEO:

Your Business Looks More Credible

The ultimate goal of any business when investing in SEO is to increase revenue. However, ranking on search engines also makes your business seem more credible. Consumers get a positive impression of your company if it ranks organically. 

According to various researches, at least 60% of B2B consumers admit to using the web to find out more about a company by reading user reviews and find out its market reputation before making a purchasing decision. 

Therefore, it is crucial for organizations to use SEO to help them set themselves up as experts in their domain. 

It’s crucial that you create valuable and informative pieces of content for your audience. Then, sprinkle the right keywords that cater to your target audience.

Lead generation

Studies show that organic search is the leading driver of leads to B2B business websites. 

SEO provides a great way of providing the right information to the right users, at the right time. In turn, this leads to quality lead generation, especially if the consumer is searching for what you are selling. 

Helps your business stay relevant in the consumer’s mind

The buying cycle in B2B businesses can be quite long. Therefore, it’s crucial that you stay relevant and visible to your target audience at all times. This is especially important as your prospects may continue searching for businesses like yours a lot of times. 

SEO helps your business to be found, which is crucial to staying relevant in the prospect’s mind. 

Improves User Experience

There is a lot of optimization that can be done to a website. This includes improving load speed, fixing broken likes, and adding an SSL certificate. All of these will help improve your site’s performance. 

Since websites are constantly updating their content, links, and images, it is not hard for businesses to overlook broken links. These broken links can negatively affect your performance. 

This is why it is crucial to run a routine SEO audit on your site. You’ll find and fix broken links, which goes a long way in ensuring your website stays healthy. 

Top 3 B2B companies 2019

From complex selling propositions to dealing with multiple influencers whom each carry a different set of emotions in the purchase decision to longer sales cycle B2B businesses undergo a lot of complex challenges. 

It is for these reasons that we highly recommend seeking the services of a reputable B2B SEO company. Here are some of the best companies to work with.

Wobu Web

First and foremost, we have to include ourselves!

We work hard to connect B2B businesses to create customized SEO strategies. Our New Orleans SEO strategies help businesses improve their online visibility and authority in organic search results. 

We keep abreast of the latest SEO and Google updates to know and understand exactly what to rank a website. 

Our approach starts with an in-depth evaluation of your current website. This step is necessary even if you want to create a new website. There are insights from the old data that can be used to improve the new site. 

When you partner with us, it means less time trying to figure out the complexities of SEO and more time building your business. 

We work hard to increase your website traffic, build your reputation online and outrank your competition. 

Straight North

This is a market-specific SEO company that specializes in nice and industry-specific SEO planning, optimization, tracking and reporting. 

This company best serves startups and growing businesses looking for niche specific products or services. 


OuterBox is another SEO agency with a thorough understanding of the B2B search market. 

They work by developing customized B2B SEO strategies based on the business’s target audience, business objectives, and lead time. 

Google algorithms change just about daily. So, it’s important to keep pace with these changes to stay on top of the result pages. 

With these SEO strategies, you can count on your website earning you more quality traffic that converts.

Make sure you apply all the right practices and consistently work towards refining your website’s performance. Doing so will allow you to continue ranking for the right keywords in search engines.

Looking to get started with SEO yourself? At Wobu Web, we service the New Orleans area by helping local companies increase their visibility online. 

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