While most business owners want to have a presence at the national level, some just want to conquer their local area first.
Moreover, a business has to start from somewhere before it grows into a national or global brand.
This is why improving your local SEO is crucial for small businesses trying to make their mark regionally.
Unlike national SEO, local SEO targets local customers and leads. Usually, over 40% of the searches done on Google have what is termed as a local Intent. This means that when you search for a particular service on Google, the feedback given suggest a service near you.
For your business to flourish locally, you ought to improve your SEO. So, How Can You Improve Your Local SEO?
Your Google My Business profile lets the customer know the basic information concerning your business.
In most cases, a potential customer will want to read some of your reviews and posts. You might argue that this information can also be found on your website, which is true, but Google My Business profile puts it out there consistently and favorably.
This makes it extremely easy for the local customer to find you on Google. Google My Business profile offers more than just basic information.
It can help you drive your sales by creating more awareness in your local area.
If you have already claimed your Google My Business account, the first step of optimizing it should be filling in your details.
This includes the name of your business, contact information, category of the business, descriptions, websites, and attributes.
Your name, address, and number are indexed on Google search, Google+ as well as Google Maps. They give your local SEO the much-needed footing.
Therefore, ensure that these details are precise and consistent with what you have on your website. If they are not, then this might undermine your efforts.
Your address should match the coordinates provided on the map. Also, the zip code should be the same as what is provided on your website.
Finally, you need to fill in a local phone number to increase your chances of success. What follows after this is your category and attributes.
A keyword strategy is important while filling in this information, just ensure that you don’t stuff the keywords for the best results.
The category should be as specific as possible. For instance, if you own a massage parlor don’t make the mistake of filing in a beauty parlor.
Accuracy is of the essence. Personalize your profile by uploading an appropriate photo with the intent of showcasing your business. A photo can help you to be viewed twice as much. Your images should include:
Additionally, ask for reviews from your customers. Google My Business has made it even easier to generate reviews from your customers.
Nowadays, you can generate your very own short-link that can be sent to customers via email or text message to easily review your business. It should like this:
This link will prompt customers to review your business seamlessly.
Follow these steps and rest assured that this will improve your local discoverability significantly.
Creating local citations for your page is a brilliant strategy to improve your ranking.
Think of a local citation in terms of a mention on the local directory, magazines, applications, websites, social media platforms, and other relevant publications.
A local citation improves your overall discoverability in a chosen area.
This could grow your revenue considerably and that is why you should get it right.
Numerous platforms are available for publishing this type of data. Some of the most popular ones include Yelp, Infogroup, Acxiom, and Google My Business.
You can leverage citations by appearing on local websites so long as they are industry and geography-specific.
If you can’t think of any, the chamber of commerce websites, guilds and professional associations websites can be a great start.
Some of the information that your citations should have may include directions, opening and closing hours, payment modes accepted, email addresses, tag-lines and so on.
Remember, consistency is the key. Have consistent NAP (Name, Address, Phone Number) information across everything you do online and you’ll be on your way to more visibility.
Learning to create local-specific pages can take your business to another level in terms of awareness as well as revenue.
With a more location-specific page, you’re looking at improving your conversion rate, attracting more customers locally as well as improving your lead generation.
This is definitely worth all the effort, so how do you do it? From an SEO perspective, you will certainly need to utilize geo-modified keywords in your higher level headings. This is because you want to rank well in your locality.
Keywords play a huge role in the creation of location-specific pages. Therefore, getting them right gives you a better shot at attracting more targeted traffic.
For example, if you offer air conditioning repair, you want to be more specific in your keywords. For instance, you can present it as Chicago air conditioning repair. If you are not sure, then you can turn to keyword synonyms to get it right.
A more in-depth approach to your page is always noticed by Google and website visitors; therefore don’t be surprised when you rank better.
In summary, ensure that your page is endowed with location-based keywords. Also, you can have some neighborhood information, or a town nickname, location-oriented meta-data, images with a local allure and service area maps.
What you are trying to achieve is having content that deeply connects to the location. It should feel as though your ultimate goal is to serve the community, which is true.
Your local SEO strategy can make a huge difference in the way customers view you.
Furthermore, it is one of the best ways to not only attract more traffic but also grow your revenue by lead conversion and getting new customers.
Improving your local SEO is a gradual process that may not yield results immediately. However, it is worth all the hard work if your business is to be a household in your locality.
If you diligently follow the tips given in this article, the chances are that you will grow your customer base significantly, resulting in increased revenue.